The core aim of Erasmus+ "YouLEAD" project is to develop the capacity of consortia members for increasing public awareness for implementation of SDGs through using Digital marketing tools. Poverty reduction, social justice and environmental sustainability are the great moral and political imperative of our age. This imperative can only be fulfilled if there is a radical shift. At the heart of this shift in the global innovation agenda is a greater respect for cultural variety, regional diversity and democratic accountability. We cannot hope to create a sustainable culture with any but sustainable souls.
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